The Wine Spot
A full website redesign focused on accessibility, information architecture and conveying the same, welcoming atmosphere of the in-person experience.
Objective
An exercise in full website redesign.
A study in how different experiences online vs. in person shapes their overall feel and attitude of a business.
My Role
Research
Prototyping
Storytelling
User Flow
Design
Constraints
Two pages of the Wine Spot’s website, ‘Shop Online’ and ‘Current Menu’, are hosted by third party platforms and were excluded from this project redesign.
Tools
Figma
Duration
4 months
The Challenge
The Wine Spot is a cherished neighborhood bar, known for its extensive selection of wines and beers at every price point-perfect to enjoy in-house or take home. With expertly crafted cocktails, artisanal charcuterie, and a warm, inviting atmosphere, it’s a true local favorite. However, its current website fails to reflect this experience. Outdated design, blurry images, poor information architecture, and inaccessible color choices create a frustrating user experience. Visitors find the site overwhelming, difficult to navigate, and disconnected from the vibrant, welcoming feel of The Wine Spot they know and love.
People looking for a wine bar wouldn’t want to visit The Wine Spot based off of initial impressions from the current site.
The overwhelming amount of text and lack of structure makes it hard for users to quickly grasp key information.
100%
of users interviewed appreciate seeing a space before visiting -especially when considering accessibility.
Shoppers feel discouraged when the online inventory doesn’t reflect what’s available in-store, leading to a loss of trust and diminished convenience.
How might we design the website to reflect the warmth and vibrancy of the physical store while creating a clear and balanced hierarchy of information?
Qualitative Interviews
I interviewed individuals who had all visited The Wine Spot at least once. For two of them, it was their go-to neighborhood bar, while the others had different favorites.
-McKenna Glorioso, Development Director
It’s really important for me to see pictures of a place before I go in person. It helps me know what to expect! I also like seeing how they market themselves-seeing how they display the vibe and speak to the flavors and presentation of a space.
-Mindy Roth,
Director of Operations
Branding matters. It has to look interesting, catchy. I’m always wary of something being overhyped. Any food or beverages needs to be visually showcased on the site. If I can't see it, I don't want it. I need a sense of what I’m getting into.
-Tyler Ferguson,
Therapist
As someone with a hearing disability, it’s important to see a space before I arrive so I can scope out where the least noisy areas will be. It’s frustrating when websites don’t show clear pictures of their interior space.
Insights
People use the website to see the space, the menu and get a sense of the atmosphere before going in person.
1
People often go to a restaurant/bar’s social media to see their upcoming events, especially if the website seems outdated.
2
Regulars want a way to stay connected without having to check the website consistently.
3
Persona Development
I designed a persona to serve as a cumulative representation of all the common user needs, goals, thoughts, feelings, pain points and actions into account, that I derived from interviews and insights.
Ari Streem
Development officer for the Cleveland Orchestra
35
Cleveland Heights, OH
Master’s
Female
Adventurous
Assertive
Conscientious
Creative
Eager
Frequently used apps:
Motivations
Loves an intriguing wine list-enjoys seeing things she doesn’t recognize but wants to try.
Seeing pictures of the food, drinks, atmosphere is crucial.
Make friends with the bartenders or other people at the bar.
Getting top quality recommendations from bartenders-likes knowing where to go based off of recommendations she trusts.
Attending wine tastings featuring wines she’s never tried before-always enjoys trying something new.
Always on the lookout for a bar with excellent craft cocktails
Frustrations
Won’t go to a bar that looks “basic”.
Desire is fueled by good branding- a bar’s website has to look interesting. If it doesn’t appear that way online she won’t go.
Wine bars with an inaccurate or outdated online inventory. Especially if she lives close, she wants to see what’s currently available for pick up.
“It has to pass the vibe check”
Competitive Analysis
A competitive analysis of similar wine bars revealed how effectively—or ineffectively—their brand values were conveyed and what main features the business prioritized on their sites. This insight helped identify opportunities for growth and differentiation in my solution.
Opportunity Areas
Simplify Navigation
Redesign navigation structure to make key actions such as signing up for the email list, browsing inventory, contacting the business, viewing the events, etc. more intuitive and straightforward.
Update + edit copy and photography
A complete revision of the current copy-the site has numerous spelling and grammar mistakes. Current photography is all blurry and outdated.
Improved landing page
Home page should draw the user in with an inviting tone and visually pleasing layout. Should feature CTA, updated photography and hours/location, etc.
Brand consistency and accessibility
Slight revision of the branding colors for The Wine Spot to make it more accessible for all users.
Clearer CTA
Too many CTA buttons on the homepage
User Flow
I rearranged the user flow from its original form because I wanted users to be able to find all event groupings together. Now, users will be able to see upcoming events or seek out information about private events within the same tab. In addition, I gave users the opportunity to sign up for the Wine Club or the weekly newsletter directly from the website, where before, they would need to email the store or sign up in person. Based on user interviews, having the opportunity to sign up for something on the website rather than in person or over email will generate even more sign ups.
Lastly, the Wine Spot uses third party platforms for their online retail and current menu, so their owner asked me not to redesign either of those pages.
Branding
The Wine Spot already had strong, recognizable branding that was well integrated throughout their business. My goal was simply to make subtle adjustments to enhance accessibility on their website. Their existing color palette centered around a rich purple, along with true white and true black. Since the stark contrast of white and black can sometimes hinder readability, I softened those tones slightly and introduced a few neutral and complementary shades to create a more balanced palette.
I preserved the original header typeface and selected a body font that closely matches their existing choice, Frutiger, to maintain consistency.
Prototyping
Seeing pictures of their private events will help provide some context and assurance of what the space could look like for their own event.
People want more information before submitting an inquiry form so they don’t waste their time.
I created the first prototype to get feedback from people-it was a basic version of the site with three features-navigating the landing page, signing up for a newsletter and booking a private event.
People liked the layout and really enjoyed seeing the video component-it gives a good idea of everything that the business has to offer.
Lo-Fidelity Testing
The call to sign up for the newsletter might be “too” suggestive. Maybe the CTA button can direct them to the tiny form at the bottom of the page instead of taking them to an entirely new page?
How would this translate to mobile?
Hero image instead of video
Too much text with no end in sight...this would need to be reformatted as to not overwhelm the user.
Users appreciated seeing an image with each event, being able to sort events by month, but also agreed that the layout felt clunky.
Welcome!
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ADDRESS
2271 Lee Road, Cleveland Heights, OH
HOURS
Monday: 1-8PM
Tuesday: 11AM-8PM
Wednesday: 11AM-10PM
Thursday: 11AM-10PM
Friday: 11AM-10PM
Saturday: 11AM-10PM
Sunday: 12-8PM
Embodying the Spirit of Terroir
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HOURS & CONTACT US
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CLEVELAND HEIGHTS, OHIO BASED WINE BOTTLE SHOP AND TASTING ROOM
The Wine Spot
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We are Cleveland Terroir
The character of a finely crafted wine seeps from the earth itself. Wine lovers lovingly speak of terroir - that deeply rooted sense of place that springs from the soil to infuse unmistakably local charm into the most interesting wines.
And so it is with The Wine Spot. We are Greater Cleveland's most distinctive wine and beer shop because we, too, are proud products of our terroir. Our roots reach across Northeast Ohio, but we grow out of Cleveland Heights, a place that shapes The Wine Shop's flavors and philosophies in a uniquely local way.
Sure, we offer an outstanding selection of worldly wine and beer at the region's best prices. But we're much more than a beverage store. We're neighbors.
Our building is a converted hardware store, where generations of Cleveland Heights residents found not just fix-it merchandise, but expert advice and neighborly service, too. We loved Seitz-Agin Hardware and its helpful staff because no question was too dumb or too complicated. We vow to follow that example.
Our furnishings and fixtures come in large part from salvaged wood from Cleveland's past. Local artisans reclaimed this wood and gave it new life. Join us at our tasting table to toast to heritage.
Our walls showcase the work of rising local artists because The Wine Spot doubles as The Art Spot - the new student-run gallery of the Cleveland Institute of Art.
And our unique Cedar-Lee neighborhood is a destination unto itself. We partner with our fellow Lee Road businesses to produce promotions that will give you even more reason to visit this special place.
Come see us and celebrate the beauty of Terroir.
Our Team
The Wine Spot
About Adam
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Currently drinking: Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
About Adam
ADAM Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
Currently drinking: Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
About Adam
ADAM Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
Currently drinking: Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
About Adam
ADAM Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
Currently drinking: Forem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eu turpis molestie, dictum est a, mattis tellus.
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CLEVELAND HEIGHTS, OHIO BASED WINE BOTTLE SHOP AND TASTING ROOM
More events
Upcoming Events-February 2025
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CLEVELAND HEIGHTS, OHIO BASED WINE BOTTLE SHOP AND TASTING ROOM
The Wine Spot
FrankieLynn Hot Dog is Back!
Saturday, February 15, 2025: 6-9PM
FrankieLynn's Rachel Ventura and husband Chef Lloyd Foust will be here with a fun menu for Valentine's Day weekend including a special "Surf n Turf" Lobster Roll Hot Dog paired with a refreshing bubbly! See y'all then!
Wine Tasting
Florés Wines of Santa Crus California
Wednesday, February 19, 2025: 6-8PM
Early on we here at The Wine Spot embraced the new generation of mostly young winemakers trailblazing the California wine market, producing refreshingly enjoyable and very well made "craft" wines. Florés wines is one of those producers. Florèz Wines, founded by James Jelks in...
Sip & Solve - Trivia Night is back!
Wednesday, February 19, 2025
7-8:30PM
Back by popular demand, we're hosting another Trivia Night. Topics are wine and other fun and funny topics. This is a team based event, 21 and over, 4 rounds, prizes for best team name and top score. Oh and we will absolutely have amazing wine by the glass specials for this event!
Run the Land Monthly Pub Run
Wednesday, February 26, 2025
6:30PM
Starting on February 26 and running every other last Wednesday of the month (alternating monthly with Masthead Brewer) we will be hosting the Run the Land Monthly Pub Run. The run starts at 6:30pm with hosted 3 and 6 mile runs. All runners at every level are welcome.
More events
Host Your Private Event With Us!
To have your next celebration at The Wine Spot, please fill out our event information form.
We look forward to working with you!
Event Information
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For the second prototype, I refined the design based on previous feedback, creating a more polished and elevated version of the site. This round of testing focused on three key features: signing up for the newsletter, booking a private event inquiry, and joining the wine club. I also gathered feedback on the ‘About Us’ and ‘Events’ pages. Given The Wine Spot’s loyal customer base, I aimed to collect diverse perspectives—not only from regular patrons but also from those unfamiliar with the bar—to ensure the redesign was truly user-friendly, conveyed a welcoming atmosphere, and encouraged new visitors.
Moderated tests:
5 Wine Spot customers
Unmoderated tests:
10 users
High-Fidelity Testing
The Wine Spot
Discover, Sip, Enjoy—Right Here
Welcome to Ohio’s best destination for wine, craft beer, and spirits! Enjoy a friendly, comfortable, and inviting atmosphere where great drinks and great experiences come together. As a locally owned shop, we take pride in exceptional service, a passionate team, and a commitment to making every visit memorable. We best keep in touch with our weekly newsletter which highlights upcoming events, tastings, featured drinks and more.
Sign up for our newsletter!
Host Your Private Event With Us!
To have your next celebration at The Wine Spot, please fill out our event information form.
We look forward to working with you!
Event information
Subscribe to our newsletter!
Sign up with your email address to receive news and updates.
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Last Name
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HOURS & CONTACT US
SHIPPING POLICY
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CLEVELAND HEIGHTS, OHIO BASED WINE BOTTLE SHOP AND TASTING ROOM
Address
2271 Lee Road, Cleveland Heights, OH
Hours
Sunday: 12-8PM
Monday: 1-8PM
Tuesday-Saturday: 11AM-10PM
Specials
Happy Hour
Monday - Thursday • 4pm - 6pm
All Day Sundays
10% off Cheese Boards
$1 off House Cocktails
$4 Fernet Shots
$2 Narraganset
$8 Select Wines
Wednesdays
Half Off wine corkage fee on bottles enjoyed here (Only $7.50)
Task 1: Sign up for the weekly newsletter
Users appreciated:
Being directed to the sign-up from the CTA button
Fonts and color scheme
Love the hero video
Overall vibe is very inviting
Liked the “cheers” confirmation message
Users identified areas for improvement:
Having to scroll slightly to see the CTA button
Signing up for the newsletter-refined wording could encourage sign-ups.
Task 2: Peruse the ‘About Us’ page
Users appreciated:
Learning about the full time staff- builds rapport and makes the in-person experience more comfortable and fun
Users identified areas for improvement:
Initial block of text is too long-too overwhelming and not scannable
Confusion about the word ‘Terroir’-users want it defined or revised
Needs less text about the business and more of a story
Task 3: Find upcoming events
Users appreciated:
Having a visual of each event
Each card lists times and descriptions
The cards look like mini instagram posts, looks very social media in the right way
The layout (by month) to a full list or calendar view. People typically go to a business’s instagram page or social media to see upcoming events, but sometimes can get confused because things are often advertised really far in advance. Having everything laid out by month on their website is reassuring.
The option to book a private event is still listed at the bottom of the page in case they missed it in the navigation bar.
Users identified areas for improvement:
Confusion about cards with extended text. Would they be directed to a new page?
Visually overwhelming-too busy
‘Upcoming Events-Feb 2025’ was easily overlooked
Info on each event could be more concise.
Task 4: Book an inquiry for a private event
Users appreciated:
Love the visuals
Easy and digestible information. Feels like I have enough info to submit an inquiry
Having private events nested inside of Events in the top nav bar
Seeing pictures of the other private events -you can get a sense of what your event will look like
“Cheers” success page
Users identified areas for improvement:
Accessibility features needs to be added to event details blurb
Make some of the input fields required/not required
Task 5: Sign up for the Wine Club
Users appreciated:
The only way to currently subscribe to the Wine Club is over the phone or through email correspondence. Being able to sign up on the website rather than in person or over the phone was unanimously the preferred method of users tested.
Users identified areas for improvement:
Difficult read the white on purple (Wine club overview)
Make some of the input fields required/not required
A little light on on logistics info-would appreciate more clarification.
The “”Sign Up” button is the same as the Newsletter’s-confusing.
Final Revisions
Before
Homepage
After
Eliminated “Embodying the Spirit of Terroir” card
Moved awards lower on the page so as not to compete with the information architecture.
Moved ‘Address and Hours’ card higher on the page.
Added “we best keep in touch by newsletter” in the Hero section.
Before
Wine Club
After
Reconfigured the Wine Club Overview and ‘Billing & Membership’ card into two separate sections to enhance readability
Matched the ‘Wine Club Perks’ card to match the style.
Changed the wording of the CTA to ‘Become a member’ so it didn’t conflict with the other ‘Sign up!’ button.
Before
Art at the Wine Spot
After
Reconfigured the artist cards so they matched in size and style. For more information, users can click on an artist and be taken to a page with their bio, more works, and be directed to their personal website.
Before
After
About Us
Broke up the big block of text and utilized a storytelling approach with additional photos and section headers for added context.
Provided a clear definition of ‘Terroir’ that also aligned with The Wine Spot’s values.
Included a ‘Where to find us’ card with address, phone number, email and social media hyperlinks.
Reconfigured the staff cards to make them easier to read and adaptable to different sizes.
The Wine Spot
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CLEVELAND HEIGHTS, OHIO BASED WINE BOTTLE SHOP AND TASTING ROOM
We are Cleveland Terroir
Terroir: The unique combination of soil, climate, topography, and human influence that shapes a wine’s character, infusing it with unmistakable local charm and a true sense of place.
Shaped by Place, Defined by Community
We are Greater Cleveland's most distinctive wine and beer shop because we are proud products of our Terroir. Our roots reach across Northeast Ohio, but we grow out of Cleveland Heights, a place that shapes The Wine Shop's flavors and philosophies in a uniquely local way.
We're much more than a beverage store. We're neighbors.
Honoring the Past, Serving the Present
Our building is a converted hardware store, where generations of Cleveland Heights residents found not just fix-it merchandise, but expert advice and neighborly service, too. We loved Seitz-Agin Hardware and its helpful staff because no question was too dumb or too complicated. We vow to follow that example.
A Space Rooted in History & Creativity
Our furnishings and fixtures come in large part from salvaged wood from Cleveland's past. Local artisans reclaimed this wood and gave it new life. Join us at our tasting table to toast to heritage.
Our walls feature original works by local artists because The Wine Spot doubles as The Art Spot. All artwork is for sale, with 100% of the proceeds going to the artist.
Our unique Cedar-Lee neighborhood is a destination unto itself. We partner with our fellow Lee Road businesses to produce promotions that will give you even more reason to visit this special place.
Come see us and celebrate the beauty of Terroir.
Where to find us!
Address:
2271 Lee Road
Cleveland Heights, OH 44118
Phone:
(216) 342-3623
Email:
info@thewinespot.com
Adam, the owner of our wine shop, was born and raised in Cleveland Heights, where his deep-rooted love for community began. He discovered his passion for wine while serving as a medic in the Air Force, exploring different regions and flavors from around the world. He has built a welcoming space where everyone can gather, connect, and feel at home.
Adam Fleischer
Founder and Owner
Abie Stefanchik has been a key part of The Wine Spot for 12 years, managing our ever-evolving craft beer selection and curating a unique lineup of craft cocktails. His passion for quality and creativity shines through in every pour, and he’s always happy to chat about the latest seasonal brews. A true beer enthusiast, Abie has a special love for a well-crafted saison.
Abie Stefanchik
Beer Buyer
Claire Jones has been with The Wine Spot for seven years, serving as our Director of Operations and Grape Experiences. She keeps everything running smoothly while curating memorable wine tastings and events. As our event coordinator, Claire brings people together over great wine, beer, and conversation. When she’s not organizing the next big gathering, you can find her running with the Thursday night group that meets at The Wine Spot—usually with a well-earned glass in hand afterward!
Claire Jones
Director of Operations
& Grape Experiences
Rick Hetzel is the newest addition to The Wine Spot team as our wine buyer, but he’s no stranger to the world of wine. A longtime friend in the industry, Rick brings 17 years of expertise and a keen eye for exceptional bottles. His passion for discovering great wines ensures that our selection is always exciting and diverse. Stop by and let Rick help you find your next favorite pour!
Rick Hetzel
Wine Buyer
Eager to join our team?
We're always on the lookout for passionate individuals eager to work and learn about the beverage industry.
Send us your resume
Before
After
Events
Created a clearer dropdown menu for users to filter events by month.
Created an overlay for events with larger text fields and more information.
The Wine Spot
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HOURS & CONTACT US
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CLEVELAND HEIGHTS, OHIO BASED WINE BOTTLE SHOP AND TASTING ROOM
Events at The Wine Spot
February 2025
FrankieLynn Hot Dog is Back!
Wednesday, February 15,2025
6-9PM
In addition to their regular menu, FrankieLynn is bringing back the ‘Surf n Turf’ Hot Dog. Elegant, delicious and just a little fancy. Indulge in the delightful experience of savoring our mouthwatering Potato Salad, perfectly paired with a glass or two of exquisite wine! Treat your taste buds to a moment of pure bliss!
Florés Wines of Santa Crus California
Wednesday, February 19,2025
6-8PM
Early on we here at The Wine Spot embraced the new generation of mostly young winemakers trailblazing the California wine market, producing refreshingly enjoyable and very well made "craft" wines. Florés wines is one of those producers. Florèz Wines, founded by James Jelks in 2017, embodies a journey rooted in passion and experience. Raised in the Santa Cruz region and educated in winemaking at UC Davis, James honed his craft through a decade of global winery work before returning to his hometown to craft wines. With a commitment to sustainability, he cultivates vineyards, favoring dry farming methods, and also sources fruit from organic and sustainable vineyards. Utilizing native yeasts and eschewing additives, save for a touch of sulfur at bottling, James's winemaking philosophy emphasizes purity and authenticity. The label designs, Japanese-style woodcuts, are the creative output of James's friend and tattoo artist, Drew Nelson. Come join and check out some of the new wines from Floréz on November 19 at 6pm.
Run the Land Monthly Pub Run
Wednesday, February 26,2025
6:30
Starting on February 26 and running every other last Wednesday of the month (alternating monthly with Masthead Brewer) we will be hosting the Run the Land Monthly Pub Run. The run starts at 6:30pm with hosted 3 and 6 mile runs. All runners at every level are welcome.
Host Your Private Event With Us!
To have your next celebration at The Wine Spot, please fill out our event information form.
We look forward to working with you!
Event information
See more
Super Bowl Sunday with Sophie La Gourmande
Sunday, February 9,2025
12:30-2PM
Start your Super Bowl Sunday festivities with The Wine Spot & Sophie La Gourmande featuring their many beloved breakfast offerings with fruit, coffee, mimosas, Bloody Mary’s and more! 21+. One drink minimum, please!
Sip & Create Valentine Cards
Monday, February 10, 2025
6-8PM
Bring your bestie, grab a glass and make a custom Valentine's Day card. All supplies furnished by the Wine Spot. No cost, one drink minimum and 21 and over.
Reflection
Constraints
Two of The Wine Spot’s web pages are hosted by third party platforms, so I was told not to redesign either of those pages. Because there were a fair amount of user frustrations within those two pages in user interviews, I would eventually like to redesign them to offer a different perspective/layout to the stakeholders.
Main objectives
Interviews showed that users go to a restaurant or bars website to see the menu, pictures of the space and food/drink, and look for contact information and the address. By showcasing The Wine Spot’s beautiful space in the video on the homepage, adding a clear ‘Contact Us’ card and updating the photography throughout the site, users can enjoy an updated website that matches the atmosphere of the physical store.
Research insights driving design decisions
Insight: People use the website to see the space, the menu and get a sense of the atmosphere before going in person.
With the addition of the video on the homepage of the Wine Spot’s website, users get a sense of the space and the many offerings the bar provides. It clears up accessibility concerns, sheds a light on their welcoming atmosphere and showcases their exceptional service and supply.
Insight: People often go to a restaurant/bar’s social media to see their upcoming events, especially if the website seems outdated.
The Wine Spot does regularly post on Facebook and Instagram, generating a lot of content for events coming up. The difference in quality between the social media posts and their current website where they list events is substantial, which makes posting on social media really effective. With a regularly updated site, new imagery and a clearer information architecture, finding information on upcoming events will be much easier for the user.
Insight: People wanted to see regularly updated inventory on the website, especially because The Wine Spot has such an incredible variety in-store.
Because the Wine Spot hosts its inventory on a third party site, they wanted to exclude that from the website redesign. Keeping an updated inventory is a huge task for a small business with a lean team, so the owner knows that his best options are either hiring someone to take on the inventory projects full time or perhaps taking the inventory off the website completely.
Insight: Regulars want a way to stay connected without having to check the website consistently.
Making the newsletter CTA prominent on the homepage was strategic. The Wine Spot plays a big role in the neighborhood as they partner with other local businesses every week. The best way to learn about upcoming events is in their newsletter, which already has quite a large following. The prominently placed CTA will hopefully encourage even more signups and get more customers into the shop.
Next Steps
The owner of The Wine Spot was pleased with the redesign and actively wanted to get his web developer involved so they could start building the new screens. Long term, we agreed that the following ideas should be fleshed out to optimize the site further:
1
Conduct research to find the correlation between signing up for the Wine Spot’s newsletter and in-store attendance.
Does signing up for the newsletter bring in more people?
Does having the newsletter CTA button on the homepage drive sign-ups and more in-store attendance?
2
Incorporate the feedback and insights I received from user interviews across every page of The Wine Spot’s website, especially the ‘Current Menu’ and ‘Shop Online’ pages (currently hosted by third party platforms).
Users want to see a picture of the beverage/food before they order it to get a sense of what to expect. The small images on the ‘Current Menu’ are hard to see and don’t help a user make a decision.
What would be most strategic? Opting for a different design template on ‘Untapped’ (their current provider), or having a privately designed menu that is more customizable for the customer needs?
3
Since users wanted to be able to sign up for the wine club online, making sure The Wine Spot can handle monetary transactions is vital.
4
Request additional copy for Wine Club sign ups so users have enough information before they commit.
When are credit cards charged?
What is the delivery or pick up process like?
Can they request certain wines or exclude certain wines from their tier?
5
Poll current regular’s of the Wine Spot to see how much they utilize their online store to browse wine/beer inventory.